Printing and proofing.
Making sure our colors pop is a ton of work. The print process, called sublimation, is designed and printed from computer, then heat transferred into topsheet and base before pressing the final ski or board. Each material we print to accepts inks at a different rate and throws off color balance. We’ve developed methods to bring colors out in full vibrance. As always, we do this in house rather than outsourcing.
Most small production brands aren’t able to produce their own artwork which is severely limiting. We aren’t afraid to put the work in and we put a ton of time dialing in our print process to make vibrant artwork 100% produced in house.
#ski #skiing #snowboard #snowboarding #wakeboard #wakeboarding #rideglobal #madeinusa #sacramento #tahoe #california #yourlocalboardfactory #yourlocalskifactory (at Prospect Snow Ski and Wake)